August 2008 was the month I launched my first podcast - Career Success Radio. My co-host and I started it following the GFC to be the voice of hope and inspiration, amongst the doom and gloom that traditional media was portraying. We published the show for two years and [...]
I was asked the question: “What is your advice for someone who is considering starting a podcast? What would be your three top tips?” I LOVE being asked this question as most people expect me to outline the various pieces of technology and microphone they need. Yet, they’re surprised [...]
It’s something many business owners struggle with: How to monetize their podcast. In fact, it’s what prompted me to write my article: How to Profit from your Podcast. However, it was a recent conversation with a podcaster who was struggling to monetize his podcast and his question, which has [...]
Recently, in one of my articles I wrote about the 80/20 Rule and what I focus on when I create a podcast series for my clients so they can build engagement, their list, and their leads. Another area I like to apply the 80/20 Rule is when it comes [...]
Starting a podcast? With the steady increase in podcast listeners, if you answered 'yes', it’s no wonder you're looking to tap into this new audience, who are hungry for information and inspiration. In fact, according to Edison (2017) monthly listeners have grown from 21% to 24% and do so [...]
Getting your message to stand out and be heard amongst all of the online noise and clutter is something many business owners struggle with, no matter what industry they are in. And, there’s no shortage of advice from marketers with their tips, tricks and tactics, or the latest ‘bright [...]
“Could you critique my podcast?” It’s a question I’m often asked. And, something I’ve been happy to do from time to time. Sadly, seconds in to the show - I’m already confused. And, if I’m confused, I’m sure any new listener who happens to stumble upon the podcast episode, [...]