One of the most common concerns that business owners have when it comes to getting their podcast started is: ‘Will I have enough time?” The thought of fitting ONE more thing in to their already hectic schedules can seem impossible. So this week I wanted to share an article [...]
Picture this. You’ve spent countless hours preparing your program launch. Everything is moving forward like clockwork and the last email is just about to go out. With the special offer you’ve included you’re expecting to generate some real interest from your list. Then it happens. It’s the thing you [...]
In 2011, I wrote an article about Tall Poppy Syndrome. Sadly, it’s something Change Makers and Industry Thought Leaders STILL have to deal with in 2019. Even me. Just this week I had a run-in with someone who I've since come to learn has been a serial bully, since [...]
Are you disappointed that the content you’ve spent many hours creating isn’t generating the amount of new business you hope it would? Don’t be. Market research confirms the number of people who are ready to make a purchase right NOW, is only 3%. That’s an incredibly low number. Especially [...]
Unsure whether starting a podcast is right for you? Then the following podcasting statistics may just change your mind, especially if you are struggling to capture and maintain the attention of your ideal client. Studies have shown that the average attention span is around 12 seconds. Which is why [...]
I was asked the question: “What is your advice for someone who is considering starting a podcast? What would be your three top tips?” I LOVE being asked this question as most people expect me to outline the various pieces of technology and microphone they need. Yet, they’re surprised [...]
It’s something many business owners struggle with: How to monetize their podcast. In fact, it’s what prompted me to write my article: How to Profit from your Podcast. However, it was a recent conversation with a podcaster who was struggling to monetize his podcast and his question, which has [...]
I’m often asked the question “Which is better? Video? Blogs? Podcasts?” by coaches and consultants who are building their authority and who want to make an impact with their message. As Change Makers who are on a mission to change the world with our message – I get it. [...]
Recently, in one of my articles I wrote about the 80/20 Rule and what I focus on when I create a podcast series for my clients so they can build engagement, their list, and their leads. Another area I like to apply the 80/20 Rule is when it comes [...]
Starting a podcast? With the steady increase in podcast listeners, if you answered 'yes', it’s no wonder you're looking to tap into this new audience, who are hungry for information and inspiration. In fact, according to Edison (2017) monthly listeners have grown from 21% to 24% and do so [...]