Are you disappointed that the content you’ve spent many hours creating isn’t generating the amount of new business you hope it would? Don’t be. Market research confirms the number of people who are ready to make a purchase right NOW, is only 3%. That’s an incredibly low number. Especially [...]
Unsure whether starting a podcast is right for you? Then the following podcasting statistics may just change your mind, especially if you are struggling to capture and maintain the attention of your ideal client. Studies have shown that the average attention span is around 12 seconds. Which is why [...]
I was asked the question: “What is your advice for someone who is considering starting a podcast? What would be your three top tips?” I LOVE being asked this question as most people expect me to outline the various pieces of technology and microphone they need. Yet, they’re surprised [...]
It’s something many business owners struggle with: How to monetize their podcast. In fact, it’s what prompted me to write my article: How to Profit from your Podcast. However, it was a recent conversation with a podcaster who was struggling to monetize his podcast and his question, which has [...]
I’m often asked the question “Which is better? Video? Blogs? Podcasts?” by coaches and consultants who are building their authority and who want to make an impact with their message. As Change Makers who are on a mission to change the world with our message – I get it. [...]
Recently, in one of my articles I wrote about the 80/20 Rule and what I focus on when I create a podcast series for my clients so they can build engagement, their list, and their leads. Another area I like to apply the 80/20 Rule is when it comes [...]
Starting a podcast? With the steady increase in podcast listeners, if you answered 'yes', it’s no wonder you're looking to tap into this new audience, who are hungry for information and inspiration. In fact, according to Edison (2017) monthly listeners have grown from 21% to 24% and do so [...]
Getting your message to stand out and be heard amongst all of the online noise and clutter is something many business owners struggle with, no matter what industry they are in. And, there’s no shortage of advice from marketers with their tips, tricks and tactics, or the latest ‘bright [...]
“Could you critique my podcast?” It’s a question I’m often asked. And, something I’ve been happy to do from time to time. Sadly, seconds in to the show - I’m already confused. And, if I’m confused, I’m sure any new listener who happens to stumble upon the podcast episode, [...]
As a business owner who is trying to impact the world with your message are you struggling with how to profit from your podcast? I know I certainly did when I started my podcast in 2008 with my co-hosted show - Career Success Radio. We started the podcast to [...]