by Aileen | Oct 6, 2022 | Podcast, Podcasting
“Is there a difference between launching a podcast vs launching a podcast as a business?” This was a question I was once asked by a coach, who was thinking of launching a podcast for her coaching business. She was hoping a podcast would help her build her visibility...
by Aileen | Sep 29, 2022 | Marketing Message, Podcast
If you’re a coach and looking to grow your business, I’m sure you’d agree there’s a plethora of online tools and platforms you can leverage when it comes to marketing. In fact, you only need to look online to see numerous marketers talking about how you need to do...
by Aileen | Sep 23, 2022 | Personal Branding, Trusted Authority
Have you heard the saying ‘Less is more’? It’s a paradox – an oxymoron, that has been used across many industries. In fact, it’s something I’ve said too, when it comes to a coach developing their personal brand and message: Less IS More. How so? We so often hear...
by Aileen | Sep 16, 2022 | Customer Journey, Marketing Message
In my last blog post, I spoke about the importance of the Customer Journey when it came to building ‘know, like and trust’ with a prospective customer. [Note: you can read that article here] This week, I want to talk about how you can leverage a podcast in the...
by Aileen | Sep 9, 2022 | Customer Journey, Marketing Message
This month inside my membership – The Influence Alliance, we’re spending time on mapping out our strategies for the third stage of the customer journey prior to purchase – the Decision Stage. If you’re wondering what the three stages of the Customer Journey are, and...
