Podcasting & Influence-building Blogs & Podcasts
Podcasting vs Podcasting as a Business
“Is there a difference between launching a podcast vs launching a podcast as a business?” This was a question I was once asked by a coach, who was thinking of launching a podcast for her coaching business. She was hoping a podcast would help her build her visibility...
Podcasting: RIGHT tactic – WRONG timing?
If you’re a coach and looking to grow your business, I’m sure you’d agree there’s a plethora of online tools and platforms you can leverage when it comes to marketing. In fact, you only need to look online to see numerous marketers talking about how you need to do...
Coaches, Why LESS really is MORE to grow your brand and business
Have you heard the saying ‘Less is more’? It’s a paradox – an oxymoron, that has been used across many industries. In fact, it’s something I’ve said too, when it comes to a coach developing their personal brand and message: Less IS More. How so? We so often hear...
Leveraging a podcast in the customer journey
In my last blog post, I spoke about the importance of the Customer Journey when it came to building ‘know, like and trust’ with a prospective customer. [Note: you can read that article here] This week, I want to talk about how you can leverage a podcast in the...
The Three Stages of the Customer Journey
This month inside my membership – The Influence Alliance, we’re spending time on mapping out our strategies for the third stage of the customer journey prior to purchase – the Decision Stage. If you’re wondering what the three stages of the Customer Journey are, and...
Build Your Credibility with Compelling Content Your Ideal Client will LOVE!
Does this happen to you? You’re sitting with your fingers poised above the keyboard; however, a blank screen is staring right back at you. You just can’t come up with a topic to write about, especially a theme that’s going to be relevant and of interest to your ideal...
Discounting your services to make a sale? 3 reasons why you shouldn’t and what to do instead
As a coach, do find yourself offering your client a discount to influence them into investing in your program or package? Or do you cave in and offer a discount when your prospect asks for one? If you’ve answered yes to either one of those situations you’re certainly...
Time Management Struggles: 3 things you need to know
Several years ago, I led a workshop on Time Management for a group of passionate business women - authors of romance novels. I spent a few hours with them on this topic as it was something that many of them were struggling with. Despite their passion for writing and...
5 Pillars to Growing Your Coaching Business
The thought of being your own boss and running your own business is an exciting prospect, wouldn’t you agree? After all, that’s why you’re operating your own coach or consulting business to share your talents and help people achieve their goals and true purpose. Can...
When Failure & Disappointment Come Calling
Have you heard this powerful quote before? “Life is like photography. We develop from the negatives. It’s a quote I’ve reminded myself of a LOT over the years as I’ve picked myself up and dusted myself off from yet another failure or disappointment. In fact, it was...