Podcasting & Influence-building Blogs & Podcasts
The Fail-Proof Formula for Success to help Coaches go from Invisible to Influential Trusted Authority
If you’ve been following this blog for a while or have listened to one of my podcasts, I’m sure you’ve heard me speak about the importance of being consistent. In fact, my formula for success, says it all. THE FORMULA FOR SUCCESS: Clarity + Consistency, Over Time,...
5 Reasons why your Customer Relationship-Building Funnel can build visibility, generate leads and enroll clients with ease
In a previous article, I wrote about the 5 Pillars to an optimal Customer Relationship-Building Funnel for coaches, which when set up correctly, can help you: Build visibility as an influential trusted authority in your industry; Generate leads with your ideal client;...
5 Pillars to your Customer Relationship-Building Funnel
Over the last few months inside my membership program for Coaches - The Influence Alliance, we’ve been spending time on mapping out our strategies for the customer journey – the sequence of strategic steps you take a prospective customer through as they get to ‘know,...
Podcast Interviewing Tips for the Guest who won’t stop talking
Are you a podcast host and have interviews that you’re just too embarrassed to publish? Either because the conversation was awkward, you struggled to build rapport with the guest, and it felt like you were pulling teeth with a guest who was hardly able to string two...
Podcasting vs Podcasting as a Business
“Is there a difference between launching a podcast vs launching a podcast as a business?” This was a question I was once asked by a coach, who was thinking of launching a podcast for her coaching business. She was hoping a podcast would help her build her visibility...
Podcasting: RIGHT tactic – WRONG timing?
If you’re a coach and looking to grow your business, I’m sure you’d agree there’s a plethora of online tools and platforms you can leverage when it comes to marketing. In fact, you only need to look online to see numerous marketers talking about how you need to do...
Coaches, Why LESS really is MORE to grow your brand and business
Have you heard the saying ‘Less is more’? It’s a paradox – an oxymoron, that has been used across many industries. In fact, it’s something I’ve said too, when it comes to a coach developing their personal brand and message: Less IS More. How so? We so often hear...
Leveraging a podcast in the customer journey
In my last blog post, I spoke about the importance of the Customer Journey when it came to building ‘know, like and trust’ with a prospective customer. [Note: you can read that article here] This week, I want to talk about how you can leverage a podcast in the...
The Three Stages of the Customer Journey
This month inside my membership – The Influence Alliance, we’re spending time on mapping out our strategies for the third stage of the customer journey prior to purchase – the Decision Stage. If you’re wondering what the three stages of the Customer Journey are, and...
Build Your Credibility with Compelling Content Your Ideal Client will LOVE!
Does this happen to you? You’re sitting with your fingers poised above the keyboard; however, a blank screen is staring right back at you. You just can’t come up with a topic to write about, especially a theme that’s going to be relevant and of interest to your ideal...