Picture this. You’ve spent countless hours preparing your program launch. Everything is moving forward like clockwork and the last email is just about to go out. With the special offer you’ve included you’re expecting to generate some real interest from your list. Then it happens. It’s the thing you [...]
In 2011, I wrote an article about Tall Poppy Syndrome. Sadly, it’s something Change Makers and Industry Thought Leaders STILL have to deal with in 2019. Even me. Just this week I had a run-in with someone who I've since come to learn has been a serial bully, since [...]
One of the goals of many of my clients (Change Makers who are working in professional service-based businesses) is to build their reputation as an authority in their field – an Industry Thought Leader. Being known and respected as a go-to expert in your field has many advantages, which [...]
Are you struggling to create content that stands out from all the noise, enables you to showcase your expertise, while build know, like and trust with prospective customers? Content is crucial. Whether you’re delivering your content as a podcast, an article, or even a Facebook Live. However, if you’re [...]
Are you disappointed that the content you’ve spent many hours creating isn’t generating the amount of new business you hope it would? Don’t be. Market research confirms the number of people who are ready to make a purchase right NOW, is only 3%. That’s an incredibly low number. Especially [...]
Procrastination. A journalist once asked me whether: (a) I believed our thoughts could cause us to procrastinate, and (b) whether a long-term sufferer of procrastination could overcome this aspect of themselves? Interesting questions. And something I was able to answer. Both personally and through working with clients who were [...]
Recently, as a speaker and panelist at a one-day business conference I was asked to share one thought-provoking tip. It was: "Never doubt your story is worth sharing." Just like when one of my podcast guest’s shared hers. It was a guest I was interviewing on Women In Leadership [...]
Been told you don’t need a website? That advice is WRONG, especially if you’re a Change Maker and aspiring Thought Leader who wants to build your reputation as that ‘go-to’ person in your industry. Recently, I was horrified to learn that a Life Coach had been told by her [...]
Happy New ‘Work’ Year! I’ve always loved the start of a New Year. Like the pages of a new journal that hasn’t been written in yet, along, with the learnings from the previous year, you can hit the ground running. Which is exactly what I’m doing this year. Last [...]
This week, I’m in the recording studio producing a podcast series for a VIP client. I wanted to share something that came up in conversation while we worked through Stage 1 and 2 of The Podcast Profit Framework – Purpose and Planning. It will be helpful for you as [...]