This week, I’m in the recording studio producing a podcast series for a VIP client. I wanted to share something that came up in conversation while we worked through Stage 1 and 2 of The Podcast Profit Framework – Purpose and Planning. It will be helpful for you as [...]
A few years ago I facilitated a goal setting workshop for a group of executives. Each mapped out their visions, their goals and what they wanted to achieve over the next 12 months. All except one. She told me that she only ever set goals that she knew she [...]
There’s one specific area in my work that I love doing. It’s helping Change Makers identify the distinguishing features and unique approach that ONLY THEY will bring to the conversation, using the Branding with Archetypes system. Because it’s those qualities along with their expertise, which will enable them to create a [...]
One of the benefits of being a Podcast Host is the continual learning and development opportunities you get through the guests being featured on your podcast, who are disrupting their industries. And, when one of those guests is your daughter – it’s an even bigger thrill! A while ago, [...]
Recently, a ChangeMaker asked me how she could increase exposure for her podcast. I'd been speaking at an event on the topic of raising your influence (and income) with a podcast, which was something she'd struggled with after publishing 26 episodes of her own podcast. Her question was valid, BUT not where [...]
Are you trying to build your reputation as an Industry Thought Leader? Then it's time to bust the following podcasting myths: You need an existing audience for your podcast to be successful AND get clients. You need to have hundreds of thousands of listeners before you can generate income [...]
Thinking of starting a podcast to tap into the power of on-demand audio but don’t feel ready, just yet? Twitter has recently launched an Audio-only Live Streaming function on Periscope that may just be a solution for you. While it doesn’t have all of the benefits of a podcast [...]
Almost daily, I’m asked by Change Makers and aspiring Thought Leaders: “How can I attract a global audience?” “How can I get my message out on a global scale?” “How do I get more impact and reach?” These are all important questions and one's that many Change Makers and [...]
"Fast Marketing Plans. Quick (and Dirty BUT Awesome) Content Marketing." These are just some of the recent headlines I’ve read catering to businesses looking for rapid results. When it comes to marketing there’s no such thing as a rapid results or quick fixes WITHOUT clear strategy and committed effort to [...]
Unsure whether starting a podcast is right for you? Then the following podcasting statistics may just change your mind, especially if you are struggling to capture and maintain the attention of your ideal client. Studies have shown that the average attention span is around 12 seconds. Which is why [...]