Recently, a ChangeMaker asked me how she could increase exposure for her podcast. I'd been speaking at an event on the topic of raising your influence (and income) with a podcast, which was something she'd struggled with after publishing 26 episodes of her own podcast. Her question was valid, BUT not where [...]
Are you trying to build your reputation as an Industry Thought Leader? Then it's time to bust the following podcasting myths: You need an existing audience for your podcast to be successful AND get clients. You need to have hundreds of thousands of listeners before you can generate income [...]
Thinking of starting a podcast to tap into the power of on-demand audio but don’t feel ready, just yet? Twitter has recently launched an Audio-only Live Streaming function on Periscope that may just be a solution for you. While it doesn’t have all of the benefits of a podcast [...]
Almost daily, I’m asked by Change Makers and aspiring Thought Leaders: “How can I attract a global audience?” “How can I get my message out on a global scale?” “How do I get more impact and reach?” These are all important questions and one's that many Change Makers and [...]
"Fast Marketing Plans. Quick (and Dirty BUT Awesome) Content Marketing." These are just some of the recent headlines I’ve read catering to businesses looking for rapid results. When it comes to marketing there’s no such thing as a rapid results or quick fixes WITHOUT clear strategy and committed effort to [...]
Unsure whether starting a podcast is right for you? Then the following podcasting statistics may just change your mind, especially if you are struggling to capture and maintain the attention of your ideal client. Studies have shown that the average attention span is around 12 seconds. Which is why [...]
August 2008 was the month I launched my first podcast - Career Success Radio. My co-host and I started it following the GFC to be the voice of hope and inspiration, amongst the doom and gloom that traditional media was portraying. We published the show for two years and [...]
I was asked the question: “What is your advice for someone who is considering starting a podcast? What would be your three top tips?” I LOVE being asked this question as most people expect me to outline the various pieces of technology and microphone they need. Yet, they’re surprised [...]
It’s something many business owners struggle with: How to monetize their podcast. In fact, it’s what prompted me to write my article: How to Profit from your Podcast. However, it was a recent conversation with a podcaster who was struggling to monetize his podcast and his question, which has [...]
In last week's article I answered the question: "Which is better? Video's, Blogs, or Podcasts?" This week, I'm going to answer three more questions I'm frequently asked in the video below, which are: How often should I publish my podcast? How long should my podcast be? How do I [...]