In the last few weeks we covered the first two Podcasting Mistakes that aspiring Thought Leaders should avoid if they want to go from Invisible to Influential with a Podcast.
Podcasting mistake number 1 was not having a clear strategy and podcasting mistake number 2 was not having a clearly defined lucrative niche.
Today I’m speaking about podcasting mistake number three, which is not being clear on your Thought Leader brand and/or message.
Before I share some incredible statistics about Thought Leadership – let’s define what a Thought Leader is to make sure we’re on the same page.
According to Wikipaedia:
“A thought leader is an individual or firm that is recognized as an authority in a specialized field and whose expertise is sought and often rewarded.”
According Edelman recently surveyed 1,200 US business decision-makers, content creators and sales people to identify their perception on the value of thought leadership for their own businesses and the businesses they would choose to do business with as part of their 2019 Edelman-Linkedin B2B Thought Leadership Impact Study.
Here’s what Edelman had to say from the results of this study:
It’s more powerful than marketers think. B2B marketers and salespeople significantly underestimate the impact of thought leadership on demand generation and sales efforts compared to actual feedback from B2B buyers. Edelman
The study also identified some alarming misconceptions by businesses who don’t see the value of building their Thought Leadership, which I share on today’s lesson, including what you SHOULD be doing if you want to position yourself as an authority in your field.
Over to you.
Have you defined your Thought Leader brand and message?
Come on over to your Podcasting With Purpose Community, join in the conversation with other Change Makers and let us know!