by Aileen | Feb 2, 2023 | Business Growth, Customer Relationship-Building, Marketing Message
When I first started my career coaching practice – the idea of helping people find a career they loved, was exciting. However, I soon learned what was less exciting, was everything leading up to the getting a client. From marketing my business (which is even more...
by Aileen | Jan 17, 2023 | Business Growth, Customer Journey, Customer Relationship-Building, Customer Relationship-Building Funnel, Marketing Message
Recently, I had conversations with three coaches who were experiencing different challenges that stemmed from the same core issue – a core issue that can keep many coaches stuck. It’s something I struggled with for many years, which sent me off on a wild goose chase...
by Aileen | Nov 18, 2022 | Customer Relationship-Building, Sales, Sales Statistics
Stumbled across some exciting sales statistics this week that as coaches and consultants you’ll want to be aware of as you continue to create and share content and even have sales conversations with prospective customers. Each of these 7 statistics confirm the...
by Aileen | Nov 4, 2022 | Customer Journey, Customer Relationship-Building, Customer Relationship-Building Funnel, Trusted Authority
In a previous article, I wrote about the 5 Pillars to an optimal Customer Relationship-Building Funnel for coaches, which when set up correctly, can help you: Build visibility as an influential trusted authority in your industry; Generate leads with your ideal client;...
by Aileen | Oct 28, 2022 | Customer Journey, Customer Relationship-Building, Customer Relationship-Building Funnel, Trusted Authority
Over the last few months inside my membership program for Coaches – The Influence Alliance, we’ve been spending time on mapping out our strategies for the customer journey – the sequence of strategic steps you take a prospective customer through as they get to...
